Press releaseApril 21, 2010 It is official - India's most widely viewed channel, COLORS launches on Monday, 19th April 2010 in UK's popular Asian TV bouquet, VIEWASIA - strengthening its dominant position further into a new bouquet of eight channels. And with Sony Entertainment Television Asia, MAX, B4U Movies, Aaj Tak, ARY Digital, SAB and Sahara One forming an amazing arena of entertainment, it means variety, quality and innovation in terms of TV viewing.