Press releaseDecember 7, 2012 Being in a family, wherever in the world you are from, is like being part of a tribe, a clan, an alliance, a group of people who often share the same blood, same beliefs, same language, same culture, same love, same laughs and even the same losses. This doesn’t mean that we are all the same. We hold on tight to our BrotherHoods and SisterHoods and whilst appreciating the love and bond we share with our family and friends, we all want to be unique and distinctive. It’s animal instinct to have our individual natures in our Tribe too.