Press releaseJuly 15, 2010 A new consumer survey has put another nail in the coffin of the reputation of IT professionals for being stylish. The “IT Geek” look, specifically the mix of formal business shirts worn with shorts has been chosen as one of the top 10 male fashion sins.
Press releaseJuly 6, 2010 As millions of British men set off on their summer holidays, a new campaign to get men to ‘Smarten up for Summer’ urges them to replace their embarrassing swimwear before they fly off. The campaign is inspired by a new consumer survey where wearing Speedos was voted one of the top 10 men’s summer fashion sins.